Brand kit
Our logo, colours
and how to use them.
Everything you need to represent Vision Makers accurately. If you are writing about us, building an integration or putting us on a partner page, take the assets from here rather than lifting them from a screenshot.
Logo
Three files. Use the lockup where the name needs to be legible, the mark alone where space is tight.
Colour
One accent gradient on a monochrome base. The cyan-to-mint ramp is the brand; everything else is structure.
Primary gradient: linear-gradient(90deg, #00C2FF 0%, #00F0B0 100%)
Typography
Figtree throughout, at weight 500 for headings. Never bold, never all caps.
Figtree 500 · tracking tightens as size grows
Figtree 400 · line height 1.5
System monospace · uppercase · wide tracking
Figtree is free under the SIL Open Font License. Get it from Google Fonts →
Please do not
Redraw the mark
Use the supplied file. A traced or regenerated butterfly is not our logo.
Recolour it
The gradient is fixed. Do not apply filters, outlines or shadows.
Crowd it
Leave clear space of at least one blade-height on every side.
Stretch or rotate
Scale proportionally. Never skew, mirror or tilt the mark.
Need something else?
For press assets, partnership marks or anything not listed here, get in touch and we will send it over.